Over the course of the last two decades there has been a plethora of advertisements for weight loss products. The claims have become magnified over time with products promising fast weight loss, guaranteed weight loss, permanent weight loss, and weight loss with no need to diet or exercise. Hypnosis for weight loss is advertised on the internet and two of the claims which the FTC identifies as misleading are attributed to most of the hypnosis for weight loss advertisements.
Studies which were made on hypnosis for weight loss were released, but had been conducted in a well controlled manner. The subjects had been female of disparate ages. Studies clearly demonstrated that those who needed to lose less weight were more typically likely to be successful than obese individuals. The University of Vanderbilt released a paper analyzing hypnosis for weight loss and concluded that “hypnosis should be considered beneficial for limited weight loss only when combined with another form of treatment.”
Hypnosis will only work on those who do not resist and single sessions will not work. It is only helpful when incorporated into a weight loss program with exercise. The Vanderbilt paper states “internet advertisers who claim weight loss will occur following a single hypnotic session are frauds selling dreams to desperate customers.” Barbara Clauser from the Clauser Hypnosis Clinic claims to work miracles “helping people lose over 100lbs in just one brief hour-long session.”
Many hypnotists sell audio hypnosis CD’s online and claim that no diet program is necessary but that the hypnosis will work alone. The advertisements of Tom Nicoli of the National Guild of Hypnotists are very convincing as he describes hypnotism as “goal based meditation” which allows individuals to achieve their weight loss goals “without the struggle and force of conscious thought and will power.” However he lacks the training in psychology which is deemed necessary in professional hypnotists and claims his audios will work without the need for additional weight loss programs.
The majority of advertisements for weight loss hypnosis carry testimonials. The FTC state that of all weight loss aids testimonials were at their highest in the area of hypnosis and that they are used as an “attempt to minimize consumer scepticism.” The FTC concluded that most testimonials used to aid the sale of weight loss products and aids are implausible, and that weight loss claims are simply not achievable.
Those who are interested in trying hypnosis for weight loss should be wary of scam advertisements. Those which promise quick weight loss with no need to follow a weight loss program are misleading. Those which promise a permanent weight loss are promising the unknown and the unlikely. Those who are obese are less likely to attain weight loss than those with less weight to lose.
Hypnosis for weight loss is not a quick fix but it can be successful in strengthening the resolve of those who undertake a sensible weight loss program.