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How Testimonials are used to Sell the Hallelujah Diet

There is no doubt that the Reverend George Malkmus has converted many Christians to his raw vegan diet and turned it into a million dollar business. Dismissing the medical profession as knowing nothing about treating disease he prefers to claim that his diet cured him of an undiagnosed and unsubstantiated cancer and proclaims that those who follow his diet plan will never have another day’s sickness again.

Unfortunately it is general knowledge that the diet did not prevent the reverend himself from having a stroke which the medical profession treated him for, rather making a mockery of his whole basic tenet of the diet curing everything and preventing sickness.

According to the Reverend Malkmus followers of his diet have had miraculous cures from many ailments ranging from various cancers, paralysis and hair loss. Currently 135 conditions have been cured by the diet. The Reverend likes to cite the written testimonials of these mainly anonymous people to convince others of the truth of his words.

Just as his magical Barley Max supplement has to carry the disclaimer that it is not FDA approved, his web site carries the disclaimer that the testimonies he publishes there weren’t paid for, but given voluntarily. The disclaimer goes on to read ‘claims have not been verified, nor are they intended to represent typical results of making a diet change.’

According to some of the testimonies the ‘cured’ amazed their doctors with their return to health, yet there appears to have been no interest from the doctors in pursing the cure further. Surely the ‘cured’ would have been good enough Christians to let the doctors assess their cures and thus pass hope onto others with terminal conditions. It seems though that not one of the cured followers has actually been verified of having been cured of anything at all.

The more likely scenario is that the testimonials which the good Reverend publishes are scripted by either himself or his staff. Considering the testimonials are meant to come from 1400 people they all share a very similar writing style. Especially noteworthy is that all the testimonials from Tennessee appear to be written in local dialect. Here is a brief look at some of the many testimonials which the Reverend has received.

Brenda had liver cancer, one of the most aggressive and incurable cancers, but was cured in just one month of starting the diet. She also took the time to give a special plug for Rhonda Malkmus’’ cookbook. An 88 year old man not only cured himself of cancer with the diet but all his wrinkles disappeared. With testimonies like that how on earth has the Reverend managed to keep the beauty industry from joining in his get rich scheme? The 88 year old man also found the time to attribute his 90 year old wife’s amazing 40lb weight loss.

Ron was tragically paralysed from the waist down until after just 20 days on the Hallelujah diet he could not only walk again but had lost 40lb in the same 20 days. JW tells that as a result of the diet she no longer suffers from unpleasant body odor. As an afterthought she remembers to mention that the diet also cured her of cancer.

Many of the testimonies which the Reverend uses to promote his diet praise Rhonda’s cook book, mention that the church of Hallelujah Acres is now found in 46 countries and mention that the writer would like to join the ranks of over 9000 health ministers currently spreading the word of George. A lot of the testimonies concur with the Reverend’s view that doctors have nothing to contribute and do nothing to help the sick.

It was especially surprising to hear that after spending 2 weeks in intensive care that Sam was not advised about his diet after suffering a second heart attack in 2 weeks. Because of this rudimentary lack of knowledge by the doctors Sam continued to take breakfast at McDonald’s every day until he converted to the diet.

Whilst the Reverend initially sold his diet to a willing flock of Christians who were prepared to accept his interpretation of Genesis regarding proscribed Godly eating habits, it seems that George himself has now replaced God in the limelight. One testimonial pays homage to George at one of his seminars where he “glowed like the sun” and the “audience give salute to the originator of the Hallelujah diet.”

It appears that the Reverend now has enough followers to justify his own greatness, and relies more on the power of his juicers and supplement sales than the simple fare served up in the Garden of Eden.

As not one of the testimonials which George uses has been substantiated by medical tests and nor can he prove that juicing was popular in Biblical times, it seems that George himself has become the cult attraction to his many disciples. It’s just a shame he didn’t see fit to publish the testimonies of those of his health ministers who have openly admitted the diet itself would make them too ill and weak to carry on unless they cheated on it by making non vegan food choices.